Join our Circularity event! It’s no secret that Europe is leading the field with the Circular Economy. For decades they have been at the forefront of Waste Management and driving Circular Economy principals in pursuit of a cradle-to-cradle approach to product design and development, as well as sophisticated forms of separating waste at the source with a target of Zero Landfill.

For most people, rubbish or waste is considered ugly, smelly and – well, let’s be honest – pretty gross. But, as we tackle the challenges of developing a more sustainable society to repair the damage we’ve caused to our environment, the development of movements like circularity and circular design, and other innovative recycling solutions, are showing us that waste can, in fact, be made to be beautiful. 

Wido van den Bosch is serious about cleaning things up. We find out more about the man behind Brink Industrial, his international partnership in circular manufacturing with Integra Systems, and his progressive take on circularity and sustainability.

Waste shouldn’t be about smelly bins that sit neglected in the corner. We’re ushering in the next generation of waste instead; one that is something to be proud of, as exemplified through our Lune Collection.